After over a decade serving as an Art Director at a large multi-campus church in the Northeast, I know how quickly summer can sneak up on the church calendar. Attendance shifts. Teams go on vacation. And yet—there's still content to post, stories to tell, and a community that needs to stay engaged.

Now, as Creative Director at PMF Creative, my team and I work with churches across the country to help them stay consistent and connected, even during the slower seasons. And here's the truth: summer is full of opportunity—if you know how to use it well.

Here are three ways your church can stay visible, valuable, and vibrant online this summer:

1. Livestream Outdoor Services (Yes, Even the Casual Ones)

Summer services tend to feel more relaxed—open-air gatherings, park baptisms, or spontaneous worship nights. These are golden moments for online engagement. They showcase your church’s heart, authenticity, and community.

Don’t overcomplicate it. You don’t need a massive production rig. A tripod, good lighting, and intentional audio can go a long way. Capture the joy of your people worshiping under the sky—and then use short clips (reels) to bring that joy online throughout the week.

Creative tip: Turn those moments into 15–30 second reels with on-screen text and a call to join next week. Think “summer invitation,” not “Sunday replay.”

How we help: We’ll help you build a content plan around your summer events—so you’re not scrambling to capture and post last-minute.

2. Create Vacation-Friendly Devotionals and Sermon Recaps That Travel With Your People

Not everyone will be in the pews or church seats every Sunday—but they’re still hungry for spiritual connection. Mobile-first, bite-sized devotionals are the way to go.

Think 1-2-minute reflections, themed scripture series/recap reels, or weekly encouragement videos that people can open at the beach, on the road, or during their quiet time on the porch.

Creative tip: Tie your content to a simple summer seasonal theme—like “Rest,” “Wilderness,” “Summer at YOUR CHURCH NAME” or “Rooted”—and brand the whole series so it feels cohesive, not random.

How we help: We’ll write, brand, and pre-schedule your entire summer devotional series so your team can actually take a breath.

3. Empower Your Church to Be the Content Creators

Some of the most powerful stories don’t come from the platform—they come from your people. Summer brings mission trips, youth events, family baptisms, community service days—all moments worth celebrating online.

Encourage your congregation to post about their summer experiences and tag your church. Create a hashtag like #SummerWithGrace or #FaithInTheWild and reshare their content with intention.

Creative tip: Provide a social media kit with branded story templates or photo filters. Make it easy for people to participate—and fun. A simple way to do this is by providing a story template on your Instagram and adding that story to your highlights.

How we help: We’ll design and deliver a plug-and-play toolkit for your congregation that keeps engagement high, even when everyone’s scattered.

Don't Let Summer Be Silent

I’ve seen it over and over again—churches that stay consistent online in the summer build momentum heading into the fall. Digital ministry doesn’t need to be flashy or overwhelming. It just needs to be thoughtful and authentic.

If your creative team is stretched or your volunteers are off-grid, that’s exactly why we’re here. At PMF Creative, we come alongside churches to take content planning, design, and posting off your plate—so you can focus on pastoring and leading.

Let’s make this summer count. We’ll handle the creative. You stay focused on the mission. Let’s connect! You can reach us HERE or check out more info at pmfcreative .com