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Comprehensive church branding strategy, brand identity design, logo design, and visual identity system for City Hope Church in Jacksonville, Arkansas. City Hope Church, formerly known as McArthur Church, is a vibrant, multi-generational church serving Jacksonville, Arkansas and the surrounding communities of Sherwood, Cabot, Austin, Ward, and Beebe. United by a common vision to help people find hope in Jesus, the church gathers as one family to worship, grow, and make a difference together through faith-based community outreach and Christian ministry.
As the church expanded its reach beyond its original neighborhood, the name "McArthur Church" no longer reflected the full scope of its mission or the diverse communities it served. Church leaders knew it was time to rebrand and reintroduce themselves in a way that felt fresh, clear, and mission-aligned while still honoring the heart of who they had always been. The church needed professional branding services to support their growth and community engagement in Central Arkansas.
PMF Creative partnered with City Hope Church to craft a complete brand identity and church marketing strategy that would resonate with both their existing congregation and the broader Jacksonville community. This comprehensive branding project included developing a new brand identity that visually represented their new name, one that embodied their Christian mission, a modern and meaningful logo design that reflects their values, a clear brand strategy and marketing plan to guide communications, and a series of versatile logo patterns and brand assets to bring visual consistency across all touchpoints including church websites, social media, print materials, and signage. The result is a unified, hope-filled brand that captures the church's heart and helps them connect more effectively with families and individuals seeking spiritual community in Arkansas. This church rebranding project strengthened their local presence and positioned them for continued growth in ministry and community service.
