How to Create a Mission Statement That Ignites Your Organization

Is your mission statement truly igniting hearts and sparking change?

Creating your organization’s mission begins with articulating how your organization ignites positive change in people’s lives. These words serve as the foundation for fostering consistent, meaningful conversations within your company culture and across your marketing efforts.

Your mission statement should:

• Authentically describe how you ignite transformation in lives.
• Avoid direct references to your specific products or services.
• Stand out uniquely from your competitors.
• Be rooted in addressing a core problem and reflect a core belief.

Many organizations stumble at this critical step of defining their mission. It might seem straightforward, and your initial attempt might seem adequate, but often, it fails to resonate deeply with your staff. When companies develop their mission statement without expert guidance, it often lacks the emotional depth, uniqueness, creativity, and clarity needed to ignite passion effectively throughout the organization.

Your mission statement matters:

Crafting a mission statement that ignites passion and sparks engagement across all audiences involves focusing on three key messaging components: Core Problem, Core Belief, and Core Mission. Here's how to ensure your mission statement is compelling:

1. Core Problem

Identify the significant challenge or obstacle your organization seeks to address. This problem should resonate deeply with your target audience, highlighting a real need that your organization is uniquely positioned to meet.

Example:

"Every day, hundreds of nonprofits face the risk of closure due to cash flow and donation shortages."

2. Core Belief

Express a deeply held conviction that guides your organization’s efforts to address the core problem. This belief should inspire and unite your audience, emphasizing the values that drive your mission.

Example:

"We believe every business deserves the opportunity to do more good by contributing to their community."

3. Core Mission

Articulate your organization’s specific commitment to making a meaningful impact. This mission statement should reflect WHY your organization exists, focusing on the higher purpose that transcends your products or services.

We’ve committed our lives to helping organizations like yours ignite their mission and achieve greater impact. You only get so many chances to launch it successfully. At PMF Creative, we help those who do good, DO MORE. With our proven systems, time-tested processes, and talented team, you’ll be equipped to make a lasting difference.

Let’s discuss how we can partner with you and your team to spark and activate your mission effectively.