The holiday season is almost here, and while some of us might already be hearing the first notes of Christmas music, there’s so much more to be excited about. Beyond the festive songs, this season is a time for joy, reflection, and most importantly, generosity. As Paul McCartney said, “The mood is right, the spirit’s up.” It’s the season of giving, and it all kicks off with Giving Tuesday.
Giving Tuesday is a global day of generosity, held annually on the first Tuesday after Thanksgiving. This year, it falls on December 3, 2024. Unlike the spending-focused days of Black Friday and Cyber Monday, Giving Tuesday shifts the spotlight to charitable giving and making a positive impact.
A key element of any successful Giving Tuesday campaign? A high-impact landing page. This standalone page is your nonprofit’s front door, where you capture attention and convert visitors into donors. Here are 7 steps on how to ensure your landing page makes an impact:
- Engaging Headline: Your headline should immediately convey your campaign’s purpose—make it concise and compelling. Ideas could include:some text
- “Make a Difference This Season”
- “Join Us in Creating Change”
- “Your Generosity Matters”
Pair this with a subheading that dives deeper into your campaign goals and your organization’s impact.
- Campaign Video: While optional, a campaign video can elevate your page. Videos are a powerful tool to tell your story and connect with visitors emotionally. Create a short, engaging video that highlights your campaign and its potential impact, and reuse it on social media for a consistent message.
- Showcase Past Impact: Donors want to know their contributions matter. Use your page to highlight the tangible results of previous campaigns, particularly from past Giving Tuesdays. Incorporate data, infographics, and real success stories to build credibility and trust.
- Clear Goals and Strong Call to Action: Be transparent about your goals—whether it’s raising a specific amount or meeting another milestone. Visuals like a fundraising thermometer can make the goal tangible. And ensure your call to action is bold, clear, and guides visitors seamlessly through the donation process.
- Visual Appeal: Break up any text with images that illustrate your mission and impact. Photos of the people or communities you serve create emotional connections and give donors a clear understanding of where their money goes.
- Relevant Hashtags and Keywords: Use Giving Tuesday hashtags and keywords throughout your page to boost SEO and make your campaign more discoverable. Terms like “#GivingTuesday” help drive traffic and clarify your focus.
- Easy-to-Find Donate Buttons: Make it easy for people to give. Place donate buttons in key spots—below the headline, near the call to action, and at the bottom of the page. Consider preset donation amounts to simplify the process.
A standout landing page is critical to your Giving Tuesday success. Need help crafting yours? The team at PMF Creative can help with everything from landing page design to social media strategy and video production. For more see pmfcreative.com/web-design Let’s make your Giving Tuesday campaign one to remember—reach out to us today!
