Email isn’t going anywhere. With over 347 billion emails sent daily in 2024—and even more expected in 2025—getting noticed in someone's inbox is more challenging than ever. However, when done right, email is still an excellent way to connect with potential clients.
Here’s how to make emails stand out:
- Know the Audience
Stop sending the same email to everyone. Take time to understand different groups within the audience and what matters most to them. Emails addressing specific challenges are more likely to grab attention. - Test to Win
Test subject lines with small groups before sending to the entire list. It’s amazing how small changes can boost engagement.
- Keep the Contact List Fresh
An email list is like a garden—it needs regular upkeep. Around 25% of contact information becomes outdated each year, as people switch jobs or roles. Sending emails to outdated addresses is a waste of time. - Pick the Right Moments
Timing matters. No one wants a business pitch during the holidays. Pay attention to when your audience is most likely to respond, like during budget planning. - Use Automation Wisely
Automation tools are great for efficiency but can feel robotic if not used carefully. Personalized messages that make sense for each recipient are much more effective. - Share Valuable Content
Before hitting send, ask: “Is this worth reading?” Focus on practical tips, industry trends, or real solutions. Skip the fluff. - Learn and Adapt
Pay attention to what works and what doesn’t. Open rates and click-through rates matter, but focus on which emails spark meaningful conversations.
Pro tip: Take note of what resonates and build on those successes.
Instead of pushing for a sale in every email, focus on being helpful. Share insights that make the audience's work easier and build trust over time. The best emails feel like they’re coming from a trusted colleague, not a pushy salesperson. Keep it real, relevant, and focused on delivering value.
Connect with us at pmfcreative.com to help you for your email outreach this year!
