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Creating a website nowadays takes much more effort to stand out than just depending on aesthetics. It involves strategic design, friendly user experience, engaging visitors, and driving conversions. Below, you’ll find 5 web design features that will add value to your website for your visitors.
One of the main features you want to have is a responsive web design - but what does that mean? It means that your site is adaptable to any screen size and device. Chances are, your audience isn’t only checking out your website on their phone but on a desktop, tablet, or maybe even a TV. By maintaining a responsive design, you enhance your user experience and increase engagement and your SEO strategy. Responsive design is one of the key features that not only do you want to have, but you also can’t cheap out on it.
While most of the time people tend to focus on visuals like images and videos, typography can also have an impact on your website's usability and aesthetics. Having quality typography can improve your website's readability and make it easier for online visitors to quickly process the information on your website without being too stressed out. It can also strengthen your brand’s identity by ensuring your website typography falls in line with what your brand’s fonts are, and overall, improve the look of your website where it truly represents your company/nonprofit. When you focus on incorporating typography intentionally, you’re working on a silent but powerful tool that can transform the way online visitors interact with your website.
One of the most transformative designs can be the thoughtful integration of high-quality images and engaging videos. By having high-quality videos and photos, you’ll be captivating, communicating, and converting online visitors to potential buyers. Incorporating photos and videos that convey emotions can catch the online visitor’s eye, and encourage them to slow down and take more time on your website. It’s important to remember that all photos and videos on your website need to align with your brand’s voice.
These aren’t heard everywhere - especially when it comes to key features on a website - but they make a huge difference for your website. Micro-interactions are design features that are tiny animations or design elements that respond to actions, such as liking a post, hovering over a button, or scrolling through a page. Adding these little drops of magic makes your audience’s journey through your website interactive without overwhelming them, encourages users to explore your page more, and can lead to longer engagement on your website. With micro-interactions intentionally incorporated throughout your website, you can create a more engaging and user-friendly experience.
A great CTA is more than just a button—it's a guide that helps your visitors take action, whether that’s signing up for a newsletter, downloading a report, or making a purchase. Some ways you can create a great CTA are by being clear and direct - aggressively use language, not passive, place your CTAs strategically where they are easy to see and where it makes sense, and make your CTAs stand out - whether that's by using a different color or font, make it stands out yet stay in align with your brand. By focusing on these elements, you’ll not only guide visitors to take the actions you want but also help your business grow by turning casual visitors into loyal customers.
These five web design features are more than just aesthetic—they’re strategic moves that add real value, helping to build stronger connections with your audience. When done right, they create digital experiences that turn casual visitors into loyal customers.
Ready to transform your website into a powerful tool that truly engages users? Partner with PMF Creative and watch your online presence thrive. Let's design your future, today.
